The english dictionary definition of the word is ‘ability to be maintained at a certain level or rate’. The word has gained a prominence in fashion branding and mission literature because of several macro effects.
With textiles being one of the biggest polluters on the planet now and climate change being the need of the hour, sustainable brands have sprung as a solution tackling both requests. Fast fashion’s textiles are made of plastic and when discarded, release greenhouse gases which catalyze our climate change crisis, slowly but surely. One dress at a time.
So it’s important for you and me to pay attention to what we buy, how it was made, who made it, how much we use it and how we throw it away. Running this cycle consciously and understanding every part of this 5-step process >> sustainability.