Doing something meaningful

Papreeka started in 2012 with a dream to do something really meaningful with the community of small conscious brands, artisans, brand owners, creatives, editors & consumers. I wanted to be connected to this space while I was working abroad full-time in the corporate world for leading international retail brands.

As I am nearing a decade mark very soon with this idea, thats become a 60K strong community on Instagram, I wanted to establish a place that documented some more of the behind the scenes on this website. I imagine this will be a wonderful place to journal everything I’ve learnt about the retail & digital marketing worlds in my 8+ years old career in Asia & the US, while also working hand-in-hand with brands to help them grow online as my side-gig through Papreeka.

Welcome – thanks for stopping by. It’s your single visit that I love curating, consulting, writing and collecting stories for.

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