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Papreeka started in 2012 with a vision to build a community of small conscious brands, artisans, brand owners, creatives, editors & consumers. Now, it’s taken the shape of a directory which aims to collect conscious brands & share their attention-worthy efforts with you.

Dhanya Balasubramanian is the author of Papreeka. She is based in New York and runs papreeka.store, a destination for shopping conscious fashion from India. Her dream is to share a piece of India with every home. More about her story here.

our key metrics

discover brands

clothing brands

Discover conscious clothing brands & their efforts towards being better

home brands

Discover home brands that take a brave & bold step towards conscious business ethics

curating process

Have a brand to recommend? See here!